How a North India institution raised exam attendance to 85% with Mio AI Voice
The institution ran Mio AI Voice alongside human calling in the same entrance exam campaign. Mio AI Voice reached more students, and more of those students showed up for the exam.
- Institution
- Higher education, North India
- Use case
- Entrance exam outreach
- Campaign size
- 8,000 applicants
- Product
- Mio AI Voice with Meritto
Background
A real enrollment journey to test AI Voice on
The institution runs entrance exams every admission season as part of its higher education enrollment process.
Before each exam, applicants get reminders and key information by phone. This season, the institution wanted to see whether Mio AI Voice could make that outreach more effective.
The test
One campaign. Same goal. Two ways of calling.
Applicants were split equally between the admissions team and Mio AI Voice. Both groups worked toward the same outcome: connect with students and get them to the entrance exam.
Human calling
Handled by the admissions team
Mio AI Voice
Automated student outreach
Results
More students connected. More of them showed up.
The gap opened at the first call and carried through to exam day. Follow each group from applicant to exam hall.
Applicant to exam, by calling approach
Attendance rate is measured among connected students.
How it worked
Every call pointed to the student’s next step
The calls sat inside the admission journey. Mio AI Voice used the student context it had to keep each conversation relevant and to follow up when needed.
Call at the right stage
Applicants were contacted with their upcoming exam in view.
Keep the call focused
The agent reminded students about the exam and answered their questions.
Retry when needed
A missed call did not end the journey. Follow-up attempts continued.
Use enrollment context
Mio AI Voice works with Meritto, so outreach stayed tied to each applicant’s journey.
What the institution learned
Progress is the metric that counts
The test showed where AI Voice fits naturally in enrollment: high-volume, repeatable outreach where timely follow-up matters.
The institution stopped counting calls made. It started asking one simple question: did the student take the next step?
FAQ
Common questions
What was Mio AI Voice compared against?
Human calling by the admissions team, across the same entrance exam campaign, with about 4,000 applicants in each group.
What was the student connection rate?
Mio AI Voice connected with 59% of its applicants. Human calling connected with 46%.
What happened after students connected?
85% of students connected through Mio AI Voice attended the exam. The figure was 78.9% for students connected through human calling.
See what Mio AI Voice can move for your institution
Reach every applicant and follow up at scale, with each call tied to an enrollment outcome.